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Coke

Money Talking

Warren Buffett Punts On Coke's Compensation Plan

Friday, April 25, 2014

The business world took note this week when Buffett abstained from voting against a pay package for Coke executives he'd previously called "excessive."

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The Takeaway

Can Coca-Cola Re-Brand Itself as an Anti-Obesity Company?

Tuesday, January 15, 2013

Last night, Coca-Cola aired a new 2-minute anti-obesity ad that looks more like a public service announcement than a commercial. Is anyone buying the mega-corporation's attempts at rebranding itself as a health-focused company? Cindy Gallop, an advertising consultant who focuses on brand reinvention, has been watching the new Coca-Cola campaign closely.

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The New Yorker: Out Loud

Nicholas Thompson talks with Mattathias Schwartz about a massacre in Jamaica.

Sunday, June 10, 2012

Nicholas Thompson talks with Mattathias Schwartz about a massacre in Jamaica.

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The Takeaway

The Power of Secret Recipes

Friday, April 23, 2010

25 years ago, Coke switched its famous secret recipe to "New Coke." The change caused Coke fans everywhere to break out in hysteria until the soft-drink company brought back Classic-Coke a few months later. We look at how Coke has managed to keep its fans so devoted to its secret recipe over the years. We also take a look at why America’s great secret recipes remain compelling from one generation to the next.

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