Tuesday, January 15, 2013
Last night, Coca-Cola aired a new 2-minute anti-obesity ad that looks more like a public service announcement than a commercial. Is anyone buying the mega-corporation's attempts at rebranding itself as a health-focused company? Cindy Gallop, an advertising consultant who focuses on brand reinvention, has been watching the new Coca-Cola campaign closely.
Sunday, June 10, 2012
Friday, April 23, 2010
25 years ago, Coke switched its famous secret recipe to "New Coke." The change caused Coke fans everywhere to break out in hysteria until the soft-drink company brought back Classic-Coke a few months later. We look at how Coke has managed to keep its fans so devoted to its secret recipe over the years. We also take a look at why America’s great secret recipes remain compelling from one generation to the next.