Little Orchestra Society Turns to Audiences to Select a New Name

Wednesday, February 26, 2014

The Little Orchestra Society is looking to rename itself and is asking audiences for their input. "We’re looking at everything afresh," said the group's new music director.

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Why Do Car Makers Like Musical Names?

Wednesday, September 11, 2013

As automakers show off their latest designs at the Frankfurt Motor Show, we wanted to know: what's with all of the musical car names? Here's a look at some of them.

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The Takeaway

The Artful Branding of Mitt Romney

Friday, August 31, 2012

It’s simple, but true. We vote for people we like. Presidential candidate Mitt Romney has run on the platform that he’s a businessman, who will run the country like a boss runs a company. But do people like the idea of a boss as president?

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The Takeaway

Olympic Athletes Protest Social Media Restrictions

Tuesday, July 31, 2012

The International Olympics Committee’s "Rule 40" prevents athletes from promoting brands other than the official Olympic sponsors during the days before and during the Games. But some athletes say the new guidelines could hurt their ability to fund their Olympic careers and training.

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The Brian Lehrer Show

The Mobile Marketing Revolution

Wednesday, April 18, 2012

Jed Alpert, founder and CEO of Mobile Commons, talks about his new book: The Mobile Marketing Revolution : How Your Brand Can Have a One-To-One Conversation with Everyone.

→ Texting Project: Text LIVE to 30644 – that’s LIVE to 30644 to answer a few questions about marriage, living together, and life in your 20s. That’s the subject of our conversation at 11:40. Standard message rates apply, of course.

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How Would You Brand 21st-Century Teachers?

Tuesday, December 13, 2011

Many teachers say they are ready to trade in the imagery of apples, A B C's and chalkboards for a more high-tech branding of the classroom. How would you redesign teachers?

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The New Yorker: Out Loud

John Colapinto on the business of naming

Monday, September 26, 2011

John Colapinto on the business of naming.



What's the Point of Fashion Week?

Thursday, September 16, 2010

New York’s Fall Fashion Week is winding down, but this year it included 97 runway shows and attracted an estimated 100,000 visitors to its new Lincoln Center home. Some say the event has become glitzier than ever, and drifted further from its roots as a trade show. But if you ignore the flashbulbs, you can still observe business getting done.

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