Wednesday, December 09, 2009
- Business Takeout: New York Times finance reporter Louise Story says the companies that Tiger Woods endorses have pulled television advertisements featuring the scandal-plagued golfer.
- Ireland Takeout: BBC Correspondent Mark Simpson on the massive cuts unveiled today in Ireland's annual budget, which make for a particularly sad coda to the "Celtic Tiger's" rapid economic growth in the 1990s.
- Listener Takeout: We hear from you, our listeners, on finding and keeping jobs both full-time and freelance.
Wednesday, September 09, 2009
President Obama is addressing a joint session of Congress tonight. His mission? To sell health care reform. In what may be the pitch of his presidency, President Obama hopes to jumpstart the debate that has stalled over the summer while critics of his health proposals dominated many public forums and his approval ratings dropped. To help President Obama get in touch with his inner Willie Loman and sell health care reform to a seemingly skeptical audience, we have gathered a roundtable of experts: Ted Widmer is a former speechwriter for Bill Clinton; Lisa Schiffren is a former speechwriter for Vice President Dan Quayle; and Cindy Gallop, an advertising consultant and former chair of ad agency BBH.
Thursday, September 03, 2009
Pharmaceutical mega-corporation Pfizer has agreed to pay $2.3 billion in civil and criminal penalties for its unlawful drug promotions. The company will pay the largest health care fraud fine in history for aiming their advertising dollars at patients, not doctors; promoting off-label uses of their drugs without FDA approval; and creating and distributing phony "independent" medical educational materials. The products at the heart of the case include Bextra, a drug approved to treat arthritis but marketed for other uses; and Wellbutrin, an anti-depressant promoted as a smoking cessation aid. Pfizer's agreement to pay the penalty for their intent to defraud marks the culmination of a long and complex case. Tony West is the assistant attorney general for the Civil Division of the U.S. Department of Justice. He worked on the case and joins us to talk about drugs, advertising, and the law.
Monday, August 17, 2009
Friday, August 14, 2009
This Sunday, AMC kicks off the third season of its runaway hit, Mad Men. Set in 1960’s New York City, the show celebrates the world-weary cool of the Madison Avenue advertising world. It also portrays an America in transition, having passed through the doldrums of the Eisenhower era and not yet ready for the free lovin’ Woodstock nation. For a look at what this year’s Mad Men brings to the small screen, we are joined by Eric Deggans. He is the television and media critic for the St. Petersburg Times. And to gauge if Mad Men gets the advertising world right, we are joined by Cindy Gallop. She is an advertising consultant and former chairman of the advertising agency BBH.
Courtesy of AMC TV, here's the finale of season 2:
Tuesday, August 11, 2009
Watch the G.I. Joe trailer to get a glimpse for yourself.
Monday, August 10, 2009
Tuesday, July 28, 2009
Watch a video featuring the Vampire Rights Amendment viral ad campaign:
Tuesday, July 07, 2009
As much as the world of journalism is having to react and evolve quickly due to the proliferation of blogs and social networking sites like Twitter taking over much of the fast-paced reporting, so too does the world of advertising. In the face of technological advances like TiVo, which allow viewers to fast forward over their very bread-and-butter, ad agencies and the companies they represent are having to get very creative to capture consumers' attention. To discuss the brave new world of 30-second spot- free advertising, we turn to advertising consultant and former chairman of ad agency BBH, Cindy Gallop.
Here's how one company is handling the change in advertising:
Wednesday, June 10, 2009
Consumers are spending less money, so companies are using increasingly aggressive advertising techniques to compete for dwindling dollars. Does bashing your competitors help or hurt? Advertising consultant Cindy Gallop joins The Takeaway to describe the fierce ad climate.
"It's the brands that project the most confidence in themselves that can sell themselves on their own merits, and not attack the competition, that will ultimately succeed."
— Advertising consultant Cindy Gallop on advertising in the recession
This Domino's commercial is an example of the battle of the brands. Take a look.
Tuesday, May 05, 2009
You can't get swine flu from eating pork. (And it’s not even called swine flu anymore—technically it’s H1N1 Influenza A.) Nonetheless, the pork industry can’t be happy about having its product associated with a frightening illness, even if that association is completely imaginary. Advertising consultant Cindy Gallop (who's never actually worked for the pork industry) joins The Takeaway with her creative suggestions for resuscitating a product that's been sullied by circumstances.
Curious about the pork industry's response to the flu? Check out our conversation with Mike Faga from Iowa Select Farms, the largest pig producer in Iowa, in Pork producers push back at H1N1 fears.
Wednesday, April 15, 2009
Listen to Part One of The Takeaway's Color of Money series, Debtors' Prison: It lives in the 21st Century.
Here is the ad for Russell Simmons' "Rush Card":
And here is a conversation about that Rush Card from the Young Guns Now (some harsh language):
Monday, April 06, 2009
After you read his article, be sure to read Jeff Chu's interview with Rwanda's President in Fast Company.
Wednesday, March 18, 2009
Monday, February 02, 2009
When it comes to Super Bowl Sunday, who turned out the best commercial is almost as newsworthy as who won the game. This year companies forked out a record $200 million for a slice of the Super Bowl advertising pie. With the economy in shambles, consumer confidence at a 30-year low and the GDP shrinking at an alarming rate, these ads need to get a serious bang for their buck. To assess if this year’s batch of commercials did what they needed to do to motivate reluctant consumers, we turn to Behavioral Economist Dan Ariely. He is the James B. Duke Professor of Behavioral Economics at Duke University and author of Predictably Irrational.
Missed the ads? Watch some highlights here:
• Drink Sobe
• Drink Bud Light
• Buy an Audi
• Go to Cars.com
• Drink Pepsi
• Drink Coke
• Use H&R Block
• Get a job on Careerbuilder.com
• Freak yourself out with Etrade.com
Thursday, November 20, 2008
Thursday, November 06, 2008
Friday, October 10, 2008
Wednesday, September 24, 2008