Monday, February 07, 2011
Most of us prefer to fast-forward through TV commercials in our everyday lives. But on Super Bowl Sunday, the ads are almost as hyped as the game itself.
Featuring celebrity endorsements, special effects, and the kind of humor that pushes the envelope, Super Bowl ads have the potential to become iconic, and our digital age, viral. Not surprisingly, this also means the price of a commercial is high. For this past weekend’s game, companies paid approximately three million dollars per thirty second spot. (Check out some of the ads after the jump.)
Thursday, December 30, 2010
By Lisa Chow
Which billboard in all of New York is the most valuable to advertisers? One Times Square It's an iconic location at the corner of 43rd Street and Broadway and is best known as the place where the ball drops each New Year's Eve. It is also covered with the most expensive billboards in the world.
Friday, December 24, 2010
By Daniel P. Tucker : Associate Producer, WNYC News
This holiday season, squares that look like mazes or crossword puzzles are popping up on ads around New York City. They’re 2-D barcodes, a new tool businesses are using to market products and attract customers. The idea is to get consumers to interact with -- rather than just look at -- advertisements.
Thursday, December 02, 2010
Friday, November 12, 2010
By Douglas Q. Smith : WNYC Culture Producer
In an attempt at hipness, R.J. Reynolds Tobacco Co. has aligned its Camel brand cigarettes with the burgeoning artist community of Williamsburg, Brooklyn.
Thursday, November 11, 2010
Smokers going to buy a pack of cigarettes will soon be greeted with a warning label containing graphic images of dead bodies, blackened organs and women crying. As of 2011, the Food and Drug Administration will require cigarette packs and ads to show more detailed images of the consequences of smoking, and 36 images (pdf) (some of them fairly graphic) have been approved. But how effective will this approach be in preventing smokers from lighting up?
Monday, November 01, 2010
Tomorrow is election day and candidates on both sides of the ballot are throwing their final pitch to voters. But are candidates trying to get away with throwing curve balls? We do a sanity check on various last-ditch ad campaigns with PolitiFact editor Bill Adair.
TN Moving Stories: NYC Taxi Drivers Accused Of Overcharge Scheme, and Virginia's DOT has millions in unspent funds
Wednesday, September 22, 2010
By Kate Hinds
Dozens of New York City taxi drivers have been arrested on charges that they defrauded customers by doubling fares. (WNYC)
More than a year after Virginia implemented a statewide ban on texting while driving, local police officers say they're unlikely to write a ticket for a violation. (WAMU)
Another round of strikes hobbles transportation in France. (NPR)
The results of an audit of Virginia's Department of Transportation are expected to reveal that the department has almost $500 million in unspent funds. (Washington Post)
Tuesday, September 21, 2010
By Kate Hinds
(Kate Hinds, Transportation Nation) Beginning today, one of the three shuttle trains running between Grand Central Station and Times Square has what the MTA says is a subway first: an advertiser-sponsored video campaign. The ten-inch screens will be running highlights of the previous night's baseball games. Although the screens are just repeating a commercial right now, subway rider Janet Vasquez appreciates it.
"I think it's great," she says. "I mean, I enjoy baseball, so it's a little different than looking at the regular, everyday mundane."
The MTA says it earns more than $100 million dollars a year from advertising -- but isn't saying how much it will earn from the video commercials. The baseball campaign will run on the Times Square Shuttle for a month.
Wednesday, June 30, 2010
Advertisements are a nuisance. The giant ones plastered on billboards and buildings all over major cities - those are eyesores. However, in the new short documentary "Up There," director Michael Murray may have just ...
Thursday, March 11, 2010
Tuesday, March 02, 2010
- DANGEROUS ADVERTISING: Digital billboards are a great way to catch the eye of potential customers, which is great for advertisers, but not for driver safety. New York Times finance reporter Louise Story tells us about a new study that looks at the potential dangers of the flashy billboards.
- SPORTS TAKEOUT: Takeaway sports contributor, Ibrahim Abdul-Matin, joins us with a look at NCAA basketball. In women's basketball UConn proves unbeatable. And in men's basketball, Syracuse has overcome a challenging season to become the number one team.
Tuesday, February 02, 2010
You might think he's an unlikely choice as the face of a soda, but a Russian beverage company has chosen the image of Joseph Stalin for its logo. The former Soviet dictator is gracing the labels of a limited edition range of soda bottles. It's part of a growing trend in Russia to rehabilitate Stalin from a monster to a hero. We find out if this represents genuine change in public opinion in Russia of Stalin.
Monday, December 14, 2009
- Advertising Takeout: Advertising consultant Cindy Gallop on why she thinks Accenture should keep its endorsement deal with Tiger Woods, not drop it, despite Woods' personal troubles.
- Sports Takeout: Our own sports contributor, Ibrahim Abdul-Matin, brings us the highlights from yesterday's NFL action and his personal picks on what match-ups to watch for as the Saints and the Colts clinch home field advantage for the playoffs.