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WNYC News

Financial 411: Expensive Advertising Gone Wrong

Monday, February 07, 2011

The online coupon company Groupon provoked outrage with a Super Bowl ad critics said was insensitive to Tibetan culture. We'll talk about when expensive advertising goes wrong.

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The Takeaway

Best (and Worst) Super Bowl Commercials

Monday, February 07, 2011

Most of us prefer to fast-forward through TV commercials in our everyday lives. But on Super Bowl Sunday, the ads are almost as hyped as the game itself.

Featuring celebrity endorsements, special effects, and the kind of humor that pushes the envelope, Super Bowl ads have the potential to become iconic, and our digital age, viral. Not surprisingly, this also means the price of a commercial is high. For this past weekend’s game, companies paid approximately three million dollars per thirty second spot. (Check out some of the ads after the jump.)

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The Brian Lehrer Show

Ad Industry Today

Thursday, December 30, 2010

Danielle SacksFast Company senior writer, reports back on the state of the advertising industry in the shifting media landscape.

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WNYC News

Outdoor Ads: The Most Valuable Billboards in the World

Thursday, December 30, 2010

WNYC

Which billboard in all of New York is the most valuable to advertisers? One Times Square It's an iconic location at the corner of 43rd Street and Broadway and is best known as the place where the ball drops each New Year's Eve. It is also covered with the most expensive billboards in the world.

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WNYC News

2-D Barcodes Popping Up Everywhere in New York City

Friday, December 24, 2010

This holiday season, squares that look like mazes or crossword puzzles are popping up on ads around New York City. They’re 2-D barcodes, a new tool businesses are using to market products and attract customers. The idea is to get consumers to interact with -- rather than just look at -- advertisements.

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The Brian Lehrer Show

Online Privacy: FTC Backs "Do Not Track" Option

Thursday, December 02, 2010

Edmund Lee, digital media reporter for Advertising Age, talks about the Federal Trade Commission's new proposal, which would allow people to choose whether they want their online browsing habits to be tracked by internet companies.

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The Brian Lehrer Show

Ad Industry Today

Tuesday, November 23, 2010

Danielle Sacks, Fast Company senior writer, reports back on the state of the advertising industry in the shifting media landscape.

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Features

A Dromedary Lands in Brooklyn: New Cigarette Campaign To Feature Williamsburg's Bedford Ave.

Friday, November 12, 2010

In an attempt at hipness, R.J. Reynolds Tobacco Co. has aligned its Camel brand cigarettes with the burgeoning artist community of Williamsburg, Brooklyn.

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The Takeaway

Cigarette Packs, Ads, to Come with More Graphic Warnings

Thursday, November 11, 2010

Smokers going to buy a pack of cigarettes will soon be greeted with a warning label containing graphic images of dead bodies, blackened organs and women crying. As of 2011, the Food and Drug Administration will require cigarette packs and ads to show more detailed images of the consequences of smoking, and 36 images (pdf) (some of them fairly graphic) have been approved. But how effective will this approach be in preventing smokers from lighting up? 

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The Takeaway

Sanity Checking Last Minute Political Ads

Monday, November 01, 2010

Tomorrow is election day and candidates on both sides of the ballot are throwing their final pitch to voters. But are candidates trying to get away with throwing curve balls? We do a sanity check on various last-ditch ad campaigns with PolitiFact editor Bill Adair.

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Transportation Nation

TN Moving Stories: NYC Taxi Drivers Accused Of Overcharge Scheme, and Virginia's DOT has millions in unspent funds

Wednesday, September 22, 2010

Dozens of New York City taxi drivers have been arrested on charges that they defrauded customers by doubling fares. (WNYC)

More than a year after Virginia implemented a statewide ban on texting while driving, local police officers say they're unlikely to write a ticket for a violation. (WAMU)

Another round of strikes hobbles transportation in France.  (NPR)

The results of an audit of Virginia's Department of Transportation are expected to reveal that the department has almost $500 million in unspent funds. (Washington Post)

The Bay Area's AC Transit voted to slash weekend and overnight service (San Francisco Chronicle). Meanwhile, BART is considering selling naming rights to stations to raise revenue (Sacramento Bee).

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Transportation Nation

The Road to the World Series DOES Run Through New York City

Tuesday, September 21, 2010

(Kate Hinds, Transportation Nation) Beginning today, one of the three shuttle trains running between Grand Central Station and Times Square has what the MTA says is a subway first: an advertiser-sponsored video campaign. The ten-inch screens will be running highlights of the previous night's baseball games. Although the screens are just repeating a commercial right now, subway rider Janet Vasquez appreciates it.

"I think it's great," she says. "I mean, I enjoy baseball, so it's a little different than looking at the regular, everyday mundane."

The MTA says it earns more than $100 million dollars a year from advertising -- but isn't saying how much it will earn from the video commercials. The baseball campaign will run on the Times Square Shuttle for a month.

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Studio 360

A Forgotten Form of Street Art

Wednesday, June 30, 2010

Advertisements are a nuisance. The giant ones plastered on billboards and buildings all over major cities - those are eyesores. However, in the new short documentary "Up There," director Michael Murray may have just ...

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Soundcheck

Jingle All The Way

Monday, May 24, 2010

John Schaefer wonders what those catchy jingles are really saying...

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Soundcheck

Sonic Branding

Monday, May 24, 2010

Advertising jingles used to play a crucial role in drumming up sales, but with time they became hokey and hopelessly outdated. Now, they’re making a surprising comeback.

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The Takeaway

The Man Behind the Billboard: Florida's Own Naked Carpet Guy

Thursday, March 11, 2010

For almost thirty years, drivers in South Florida have been wondering about "Naked Carpet Guy," and last November, they voted to have WLRN's "Under the Sun" series find out

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The Takeaway

Takeouts: Digital Billboards Pose Danger to Drivers, NCAA Basketball Heats Up

Tuesday, March 02, 2010

  • DANGEROUS ADVERTISING: Digital billboards are a great way to catch the eye of potential customers, which is great for advertisers, but not for driver safety. New York Times finance reporter Louise Story tells us about a new study that looks at the potential dangers of the flashy billboards. 
  • SPORTS TAKEOUT: Takeaway sports contributor, Ibrahim Abdul-Matin, joins us with a look at NCAA basketball. In women's basketball UConn proves unbeatable. And in men's basketball, Syracuse has overcome a challenging season to become the number one team.

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The Takeaway

The Flavor of a Dictator: Stalin's Face Appears on Soda Bottle

Tuesday, February 02, 2010

You might think he's an unlikely choice as the face of a soda, but a Russian beverage company has chosen the image of Joseph Stalin for its logo. The former Soviet dictator is gracing the labels of a limited edition range of soda bottles. It's part of a growing trend in Russia to rehabilitate Stalin from a monster to a hero. We find out if this represents genuine change in public opinion in Russia of Stalin.

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The Takeaway

Takeouts: Tiger and Advertisers, Saints and Colts

Monday, December 14, 2009

  • Advertising Takeout: Advertising consultant Cindy Gallop on why she thinks Accenture should keep its endorsement deal with Tiger Woods, not drop it, despite Woods' personal troubles.
  • Sports Takeout: Our own sports contributor, Ibrahim Abdul-Matin, brings us the highlights from yesterday's NFL action and his personal picks on what match-ups to watch for as the Saints and the Colts clinch home field advantage for the playoffs.

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