Thursday, April 11, 2013
This interview originally aired live on April 11, 2013. An edited version was aired as part of a special episode of The Brian Lehrer Show on August 2, 2013.
Adam Alter, assistant professor in marketing at NYU's Stern School of Business and the author of Drunk Tank Pink: And Other Unexpected Forces that Shape How We Think, Feel, and Behave, explains some of the unconscious workings of our brain that explain why pictures of light bulbs make us more creative and pink paint on the wall is calming.
Friday, April 05, 2013
On Sunday, the critically acclaimed AMC series Mad Men launches its sixth season. On Mad Men we see admen scrambling to match their ads to a new era - the 1960's. But in 1955, one real adman saw the future of advertising and it was funny. WNYC’s Sara Fishko tells the story of the pioneers of the "soft sell."
Friday, April 05, 2013
Over the past year, the Pabst brewing company, which makes Old Milwaukee, has honed the "soft sell" to a sharp edge, reminiscent of the brothers Bert and Harry Piel. They have been filming spots starring Will Ferrell that only air in select markets. But these spots have an advantage the Piel commercials didn't - internet virality.
Tuesday, March 26, 2013
What sort of political change will $12 million in gun-control advertising actually buy you? New York City Mayor Michael Bloomberg, who's financing a series of ads, will soon find out.
Friday, March 22, 2013
This week, the Pew Project for Excellence in Journalism released its annual “State of the News Media” report, detailing the health, or in this case the frailty, of mainstream US media online and off. The report contained a litany of grim statistics about the consumption and economics of news. Bob talks to Pew Associate Director Mark Jurkowitz, who says the situation isn’t is bleak as it could be.
Beastie Boys - Multilateral Nuclear Disarmament
Wednesday, February 06, 2013
How Far Have Republicans Shifted on Immigration Reform? | Same-Sex Marriage and the Debate Over Immigration Reform | Ad Execs Attempt 'Kick Ass' Rebranding of Kentucky | The End of Muzak | Imagining a Drone Proof City | Can Technology Revolutionize Democracy?
Monday, January 28, 2013
Peter Georgescu tells of his journey from childhood captivity in a Romanian labor camp to his role as CEO of the world-renowned advertising agency Young & Rubicam. His traumatic youth led to a lifelong struggle to understand humanity's moral nature. His book The Constant Choice: An Everyday Journey From Evil Toward Good is a reflection on human behavior and an exploration of how we choose to do good or evil every day.
Tuesday, January 15, 2013
Last night, Coca-Cola aired a new 2-minute anti-obesity ad that looks more like a public service announcement than a commercial. Is anyone buying the mega-corporation's attempts at rebranding itself as a health-focused company? Cindy Gallop, an advertising consultant who focuses on brand reinvention, has been watching the new Coca-Cola campaign closely.
Friday, December 28, 2012
An update to On the Media's look at the world of television, originally aired in May, including how the industry is coping with changing consumer habits, the future of the communal viewing experience, and reality TV's reality problem.
Wednesday, December 05, 2012
At this Books and Authors Luncheon, Vance Packard tries to dispel the idea that his book, The Hidden Persuaders (1957), is merely about the quirks and absurdities of advertising's use of "motivational research."
Wednesday, July 18, 2012
By Kate Hinds
The New York MTA is hoping the MetroCard could dramatically change -- for a price.
The transit agency is now soliciting ads for the front of the cards, which, barring a color switch from blue to yellow, have been more or less unchanged since their 1993 introduction. Previously, ad space had only been for sale on the back.
The agency has been trying to increase ad revenue for some time. It's wrapped subway cars in ads. It runs commercials on digital panels positioned outside subway stations (see below). It's exploring selling ad space in subway tunnels. It runs ads on its website.
According to the MTA's rate sheet, it costs anywhere from 18 to 51 cents per card to advertise on the back of MetroCards, with a minimum order of 50,000 cards. An agency spokesman said that while rates for the front are unpublished right now, they'd command a "premium." But once companies buy in, they have free rein to redesign the MetroCards any way they see fit.
Paul Fleuranges, the MTA's senior director of corporate and internal communications, said "the only (design) constraint is the big black band on the bottom." In other words: the front no longer would have to say MTA -- or even MetroCard. And it sure doesn't have to be yellow. Just leave the magnetic strip alone.
(Fleuranges did say that the "insert this way/this side facing you" text below the black strip would likely remain on the card.)
"It's valuable real estate if you're an advertiser," said Fleuranges, who said that no deals had been inked, but that a few companies had made inquiries.
To sweeten the deal for potential advertisers, he said, the MTA can target where the cards are sold. "We can microplace your card in up to ten stations," said Fleuranges. So if advertisers wanted their cards sold only at stations along the Lexington Avenue line between 14th and 86th Streets in Manhattan, they'll be accommodated.
In an email that accompanied the press release, MTA chairman Joseph J. Lhota said: “Millions of New Yorkers carry MetroCards with them everywhere they go, and use them multiple times a day. For those with a message and a desire to reach millions of people in a novel, attention-getting way, there is no better way to advertise.”
Thursday, May 17, 2012
How much are Facebook ads — and by extension, Facebook itself — really worth? To find out, The Takeaway speaks with Ralph Folz, CEO of Wordstream, a Boston-based software company in the search marketing space, and pitting Facebook's ad model in a cage match against the raining heavy-weight advertising champion, Google.
Tuesday, April 17, 2012
Mara Einstein, associate professor of media studies at Queens College - CUNY and author of Compassion, Inc.: How Corporate America Blurs the Line between What We Buy, Who We Are, and Those We Help,examines how corporate America teams up with major brands to turn charities into commodities.
Friday, April 06, 2012
Late night ads for lawyers on TV seem like the lowest form of advertising - they prey on the weak and sleep deprived, encouraging them to monetize their misery by starting frivolous lawsuits. But might they actually serve a purpose? In a piece that originally aired in 2011, Bob talks to legal experts as well as the grandfather of legal advertising, and finds that even the sleaziest ad does something for the common good.