Your Guide To NPR At SXSW 2017

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Public radio fans, lend us your ears. NPR staff and journalists are once again journeying to Austin, Texas, for the South By Southwest 2017 Conference and Festival. Here's your one-stop guide to connecting with us at panels, meet-ups and our annual NPR Music showcase.

NPR Music

SXSW Showcase 2017 With Support From Blue Headphones

On Wednesday, March 15, NPR Music takes over Stubb's outdoor stage and presents The New Pornographers, Joey Bada$$, Lizzo, Sylvan Esso, Hurray For The Riff Raff and PWR BTTM. Doors open at 7 p.m. and show begins at 7:30.

This showcase is open to SXSW Music and Platinum badges and general admission wristbands. Single tickets for this showcase will be for sale at the venue. For a second year running, support for the NPR Music SXSW Showcase comes from Blue Headphones, a proud sponsor of NPR since 2015.

SXSW Music Coverage

The Austin 100 web app, designed by NPR's award-winning NPR One team, is loaded with songs from NPR Music's 100 bands to discover at SXSW this year. The mixtape allows users to download every selection for free. Listen on NPRMusic.org starting March 1.

South X Lullaby Series

NPR Music escapes the bustle of the downtown Austin streets and pairs stripped-down artist performances with intimate settings. Last year's series featured performances by Lucius, Maren Morris, Holly Macve, Mt. Wolf, Timmy Thomas, A-WA, Declan McKenna and Miya Folick.

NPR News

All Things Considered

With the SXSW Conference and Festival as a backdrop, All Things Considered weekend host Michel Martin will broadcast out of NPR Member station KUT 90.5 March 18-19. The show's weekend programming will include reports from NPR journalists on the ground covering the music, people and happenings of SXSW, as well as expanding on the news and stories of the week.

See stations and broadcast times at NPR.org/stations.

Generation Listen

March 12, 2017

Women & Tech Listening Party

12-1:30PM

Women's empowerment, lifestyle and networking movement Create & Cultivate gathers attendees for an event with NPR's Generation Listen. The afternoon includes a listening party and conversation led by All Tech Considered reporter Alina Selyukh about women and tech. Check out the day's agenda here.

People and Panels

March 10, 2017

2016 Election: How We Got It Wrong with NPR's Sam Sanders

9:30-10:30AM

Sam Sanders, NPR Correspondent, will give his first-hand experience covering the 2016 Presidential Election. Sanders will also discuss how NPR, along with other media outlets, led the country to believe the fate of the election was decided when, in fact the American public proved otherwise. Sanders will review the past 18 months of campaign events and rhetoric that led pollsters and the public alike to presume the success or failure of the next Presidential and Congressional Election. Read more

March 12, 2017

80's Teen Movies & The Places That Make Them Special with NPR's Linda Holmes

2-3PM

This session looks at how real life places seen in movies like The Goonies, The Breakfast Club and Ferris Bueller changed youth culture as the basis of a conversation on the role of place, real and imagined and cinema and why and how the background of film exerts a tremendous influence on the foreground. Read more

March 13, 2017

The Celebrity (Activist) Industrial Complex with NPR's Glen Weldon

5-6PM

Panelists will examine celebrity activism and how it affects us, questioning our role as a society, as consumers and as enablers of celebrity culture, ultimately asking, "what role this plays in shaping our identities?" Read more

A New Normal: User Security In An Insecure World with NPR's Alina Selyukh

3:30-4PM

Given this new normal, how do we keep our information as secure as possible? This diverse panel will navigate the evolving challenges to online security and question conventional wisdom around security across industry and sector--to understand the economics of a seemingly chaotic online world and to illuminate unexpected trends. Read more

March 14, 2015

The Evolution Of Podcast Advertising with National Public Media's Bryan Moffett

11-12PM

Podcasting is advancing rapidly. In 2016, Edison reported the largest jump in listening since it started tracking podcasting a decade ago. With Fortune 100/500 brands entering the space, podcast advertising is projected to exceed $250M in 2017. Traditional credits remain a major component of that $250M, but publishers and ad networks are pioneering new ways for brands to engage - full series, short-form audio and more. Hot Pod Editor Nick Quah convenes industry leaders, including National Public Media COO Bryan Moffett representing NPR Sponsorship, to discuss their experiences attracting brands to podcasts. Hear case studies, best practices, insights on what's ahead for podcast advertising, and why podcasts are the gateway to a voice-enabled, on-demand future. Read more

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