Your Cultural Biases May Be Affecting Your Bottom Line

Wednesday, August 06, 2014

Richard Branson performs a traditional Lezim dance during a photo opportunity parade in Mumbai on October 26, 2012 British business tycoon Richard Branson performs a traditional Lezim dance during a photo opportunity parade in Mumbai on October 26, 2012 (INDRANIL MUKHERJEE/AFP/Getty Images)

Different cultures have different social graces and different approaches to business. It can be a challenge for a global businesses to navigate cultural traps that could endanger careers and sink deals. Erin Meyer provides a field-tested model for decoding how cultural differences impact international business. Her book The Culture Map: Breaking Through the Invisible Boundaries of Global Business  offers practical advice for succeeding in a global world.


Erin Meyer

Comments [7]

ITAP International from Princeton, NJ

A tool for diagnosing cultural values is in order…
Geert Hofstede endorses one such tool: The Culture in the Workplace Questionnaire (CWQ).
Hofstede endorses the tool for both research and training purposes.
Here is a photo of Geert Hofstede and John Bing, founder of ITAP International.
The tool can be used to diagnose and bridge cultural gaps at three levels: the individual, team and organizational levels.

Feb. 11 2015 01:47 PM
Olivier Marsily from Belgium

to Nick,

However I do understand your perception, your way of putting it forward perfectly illustrates what Erin Meyer is explaining in her book. Stereotypes and generalizations we have from a given culture are mirroring how we intellectually and emotionally perceive that cultural because of our own personal framework or lens. That does not mean we are right.
I will always accept perceptions -they are genuine expressions- but will not necessarily endorse them. First, we have to learn to suspend jugment and, second, we have to learn to walk as true explorers to discover, using all our senses, what the hidden values and meanings are of the cultural we are meeting.

Sep. 15 2014 04:38 AM
Les Hirst from Colorado

Can I get a transcript of this?

Aug. 26 2014 04:37 PM
Angel from ny

I found the conversation fascinating. Particularly, for a friend of mine, who maybe stumbling & finding his way through the maze of business structures when attempting a Start-up business with Chinese business partners. I intend to pick-up the book at B & N. Perhaps, It will give some insights on cultural & interpersonal business practices.

Aug. 07 2014 11:49 AM
Dr. Meryem Bencheikh from NY

Interesting program.

Americans are straight forward when it comes to communicate about any subject, versus French or Arabs, or Chinese, Soviets etc......

One simple correction, "Polytechnique" the "Hautes Ecoles" from Paris is not the equivalent of Harvard.
You PAY to get to Harvard, YOU MUST SUCCEED AN ENTRANCE EXAM, to be able to get to Polytechnique.
Scientifically, Polytechnique is the equivalent of Graduate studies from MIT.

Aug. 06 2014 12:54 PM
Nick from UWS

I wish this woman would STOP already with the uptalk. Lady, for Christ's sake talk like you are making statements and are confident of what you are saying. Stop asking your listener for validation every 2 seconds.

Aug. 06 2014 12:52 PM
Nick from UWS

One of the things that makes Americans sound so juvenile and idiotic is this horrendous thing of phrasing every statement like a question; the maddening "uptalk". Nothing makes you sound more like you're 6 years old and are completely unsure of what you are saying than that. I pray that Americans will one day speak like adults and not like children.

Aug. 06 2014 12:50 PM

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