Your Cultural Biases May Be Affecting Your Bottom Line

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British business tycoon Richard Branson performs a traditional Lezim dance during a photo opportunity parade in Mumbai on October 26, 2012

Different cultures have different social graces and different approaches to business. It can be a challenge for a global businesses to navigate cultural traps that could endanger careers and sink deals. Erin Meyer provides a field-tested model for decoding how cultural differences impact international business. Her book The Culture Map: Breaking Through the Invisible Boundaries of Global Business  offers practical advice for succeeding in a global world.