Your Cultural Biases May Be Affecting Your Bottom Line
Wednesday, August 06, 2014
Different cultures have different social graces and different approaches to business. It can be a challenge for a global businesses to navigate cultural traps that could endanger careers and sink deals. Erin Meyer provides a field-tested model for decoding how cultural differences impact international business. Her book The Culture Map: Breaking Through the Invisible Boundaries of Global Business offers practical advice for succeeding in a global world.