You Are How You Buy

Matt Carmichael is a journalist covering demographics, consumer trends, and urban issues, the editor of, and the author of Buyographics: How Demographic and Economic Changes Will Reinvent the Way Marketers Reach Consumers (Palgrave Macmillan, 2013). Through the stories of 11 families, Carmichael explores the changing demographics in America and how marketers are (slowly) responding.