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World Cup Marketing: Global Push From Mega Brands

Monday, June 09, 2014

Coca-Cola, McDonald’s and Nike are among the companies pulling out the stops to promote the upcoming World Cup.

The World Cup is Coca-Cola’s biggest campaign and the company has released 32 versions of a new song to appeal to fans from all over the world.

Here & Now media analyst John Carroll tells host Jeremy Hobson that social media and mobile platforms offer new opportunities to reach bigger audiences.

[Youtube]

[Youtube]

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Copyright 2014 WBUR-FM. To see more, visit http://www.wbur.org.

Source: NPR

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