Why We Like What We Like

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In this Wednesday, Sept. 7, 2016, photo, Associated Press writer Anne D'Innocenzio looks through outfits in one of the Fifth Avenue Club's private rooms at the Saks Fifth Avenue flagship store, in NY.

Atlantic senior editor Derek Thompson joins us to discuss his book Hit Makers: The Science of Popularity in the Age of Distraction. Thompson looks at the psychology of why we like what we like and reveals the economics of cultural markets that invisibly shape our lives -- from pop culture and music, to viral videos and style trends. He argues that although times have changed, audiences and consumers still want the same thing