Why Do We Like What We Like?

Friday, May 09, 2014

Part 2 of the TED Radio Hour episode Brand Over Brain.

About Paul Bloom's TEDTalk

Why do we like an original painting better than a perfect forgery? Psychologist Paul Bloom argues that our beliefs about the history of an object change how we experience it.

About Paul Bloom

Paul Bloom is a professor of psychology and cognitive science at Yale University. He's author of the book How Pleasure Works, where he explores the primal (and sometimes pretentious) enjoyment that people get from food, art, and sex. His latest book, Just Babies, examines the nature and origins of good and evil.

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About Ted Radio Hour

An idea is the one gift that you can hang onto even after you've given it away. Welcome to TED Radio Hour hosted by Guy Raz – a journey through fascinating ideas: astonishing inventions, fresh approaches to old problems, new ways to think and create.


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