Why is Bad Environmentalism Such an Easy Sell?

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Season 6, Episode 33

We already know it's not easy being green. But Stephen J. Dubner  wants to know, "What about selling green?" It turns out that's pretty easy.

Plus: researchers are trying to figure out who gets bored — and why — and what it means for the economy.

To find out more, check out the podcasts from which this hour was drawn: “Am I Boring You?” and “Why Bad Environmentalism Is Such an Easy Sell.”

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