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What's The Difference Between Real And Perceived Value?

Friday, May 09, 2014

Part 4 of the TED Radio Hour episode Brand Over Brain.

About Rory Sutherland's TEDTalk

Marketer Rory Sutherland says advertising adds value to a product by changing our perception, rather than the product itself. He says perceived value can be just as satisfying as what we consider "real" value.

About Rory Sutherland

Rory Sutherland is Vice Chairman of Ogilvy & Mather and a former Classics teacher. He's the author of The Wiki Man. Check out his other TED talk, "Perspective Is Everything":

Copyright 2014 NPR. To see more, visit http://www.npr.org/.

Source: NPR

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About Ted Radio Hour

An idea is the one gift that you can hang onto even after you've given it away. Welcome to TED Radio Hour hosted by Guy Raz – a journey through fascinating ideas: astonishing inventions, fresh approaches to old problems, new ways to think and create.

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