What's a Social Network Worth?

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Auto giant Chrysler is preparing its IPO, and the value of the company is measured in its tangible, manufactured goods. But as social media powerhouse Twitter gears up for its own IPO, the company's value is a bit of a huge puzzle, even if the company's influence is undeniable.

Whatever Twitter's economic puzzles, our Twitter feeds and followers, our Facebook friend lists, our LinkedIn connection network, and what comes up in a Bing, Yahoo or Google search on us is part of our value and identity—in theory and in terms of hard cash value.

What is a social network worth? And what is your own social network worth to you?

Joining us to answer these questions is Josh Klein, is author of the new book “Reputation Economics: Why Who You Know Is Worth More Than What You Have.”