What's in a Domain Name? New Yorkers Flaunt Their '.nyc' Addresses

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Is there an advantage to registering a ".nyc" domain versus a regular old ".com"?

When ".nyc" web addresses first became available in 2014, people flocked to the internet to buy up the new domains. But it turns out enthusiasm has fizzled.

The Wall Street Journal reports that sales of ".nyc" domains have only generated about $2 million for the city - compare that to the city's $82 billion budget.

But for many New Yorkers, it's not about the money. It's about showing your New York pride.