When ".nyc" web addresses first became available in 2014, people flocked to the internet to buy up the new domains. But it turns out enthusiasm has fizzled.
The Wall Street Journal reports that sales of ".nyc" domains have only generated about $2 million for the city - compare that to the city's $82 billion budget.
But for many New Yorkers, it's not about the money. It's about showing your New York pride.
Hey @WNYC ! Gotham Girls Roller Derby uses a .nyc address for all its skaters!— Pippi Strongsocking (@STRONGSOCKING) September 6, 2016
@WNYC we bid on it the day that it went on sale. Love it every day.— jilber (@jilber) September 6, 2016