The Brian Lehrer Show Published by The Brian Lehrer Show What Does Generation Like Want? Listen 15 min Queue Download this audio Want to embed this player? Use the code below. More info. <iframe frameborder="0" scrolling="no" height="130" width="100%" src="https://www.wnyc.org/widgets/ondemand_player/wnyc/#file=/audio/json/348711/&share=1"></iframe> Share on Facebook Share on Twitter Email a Friend (Felix Schmidt / flickr) i Douglas Rushkoff is an author and media thinker, and host of the new "Frontline" piece "Generation Like." In this new documentary, Rushkoff explores how young Americans use the social web, and how corporations and marketers are trying to reach them.