Unleashed On Halloween, Monster Cereals Haunt Hoarders

Sunday, October 20, 2013

This Halloween season, the cereal monsters are on the loose. Count Chocula, Boo Berry and Franken Berry have consumers in their grasp — for a limited time only.

General Mills' line of "Monster Cereals" originally hit the market in the early '70s, but the company decided in 2010 they would only be available during the Halloween season.

"That was bad news for some people," says Dan Pashman, host of The Sporkful food podcast.

Cereal fans found ways to get by. One of Pashmn's podcast listeners turned her sister in Tuscan, Ariz., into a "Boo Berry mule" by making her cross the border into Mexico to get the cereal.

"This artificial scarcity has kind of galvanized a cult following around this time of year for these cereals," Pashman tells Weekend Edition host Rachel Martin.

This year, Frute Brute and Fruity Yummy Mummy are also making a comeback. Frute Brute (formerly "Fruit Brute") went off the market in 1982; Yummy Mummy was pulled in '92.

The boxes aren't collectors' items — consumers do actually eat them. "But not all at once," Pashman says. In fact, he says, cereal hoarders are always checking the expiration dates to see how long the cereal will last.

Pashman himself recently purchased a Boo Berry that's doesn't expire until September 2014. "I'm gonna hang on to that 'til supplies are low," he says, "and then that's my nest egg right there."

Sweetness aside, the Monster Cereals seem to have made a powerful imprint on parents.

"There really is something about these particular artificial flavors that tap into a very specific sense memory," Pashman says.

Sporkful podcast listener Rachel Gonzales told Pashman: "It still reminds me of that Saturday morning special treat that you could only eat every once in a while, and it's something now that I get to share with my own daughter ... It's really kind nostalgic and exciting to me."

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Comments [3]

tom LI

Nostalgia? For a junk food, that is likely junkier than when it first came out. Adults clinging to nonsense...and passing that absurdity on...

The USA is doomed, and will be remembered for this sort of cr/p, our obsession with "junk" products. Not our ideals, not our Democracy - but our consumer culture of empty goods and services.

Every week I'm saddened more and more by what alleged adults commit to in their lives.

Oct. 22 2013 12:38 PM

Artificial flavor meet artificial hype- but there is something to that fake-ness of fruitiness that tickles the palate

Oct. 22 2013 10:24 AM
Jason from Manhattan

I get nostalgia, but what does this say about adults who are so gripped to their childhood it causes a neurosis?

Oct. 22 2013 08:43 AM

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