Two 45-Minute Halves, No Commercials

Tuesday, July 08, 2014

Gonzalo Higuain of Argentina scores against Daniel Van Buyten of Belgium during the 2014 FIFA World Cup Brazil Quarter Final match between at Estadio Nacional on July 5, 2014 in Brasilia, Brazil. Gonzalo Higuain of Argentina scores against Daniel Van Buyten of Belgium during the 2014 FIFA World Cup Brazil Quarter Final match between at Estadio Nacional on July 5, 2014 in Brasilia, Brazil. (Jamie Squire/Getty)

ESPN and Univision have seen ratings spike during the World Cup. Brian Stelter, CNN's senior media correspondent and host of CNN's "Reliable Sources," talks about what the games mean commercially and how the broadcasts make money with few advertisements.


Brian Stelter

Comments [9]

Lad from Nyc

At consumer:
The movies were British, soccer mom isn't a cute nickname
But a slur for most people, most kids don't care about
Soccer past 12. The only people watching are Latinos and European
Expats. The rest of the country never cared or stopped as soon
As the US team got eliminated...
Soccer will always remain a marginal sport in the us.

Jul. 13 2014 09:56 AM

@consumer from Manhattan: some good pts,but you lost me at NBA thug,you jackass..

Jul. 11 2014 05:43 AM
Tony from Canarsie

For those who are ad-averse, tennis is also a good sport to follow on the tube.

On the flip side, NBA games can seem like nothing but commercial breaks.

Jul. 08 2014 11:55 AM

I watch on Univision and listen to BBC radio. No time delay, and really great commentary.

Jul. 08 2014 11:44 AM
jgarbuz from Queens

Commercials are for morons, who represent a huge demographic and one that buys relatively more than the more intelligent and older demographic who increasingly have been cutting off cable and getting their entertainment via the internet either commercial free, or by subscriptions as with Netflix, or from other smaller venues. But we still need to retain commercial broadcast TV as well as public PBS stations and better cable venues such as HBO to develop some of the more intelligent content for the rest of us.

Jul. 08 2014 11:43 AM
Consumer from Manhattan

Memo from FIFI: It's been a slow but steady campaign to get the American consumer hooked on another idiotic game, but it looks like it's paying off. It didn't work in 1900 when the US came in third. It didn't work in '94 when we had you host the World Cup, so we had to re-trench and modify the plan. We invested heavily for 20 years to get an entire generation of kids to start playing, got their mommies involved and gave them a cute little "soccer mom" nickname. Had dozens of car ads made with the "soccer mom" theme. Got a couple of alarmingly handsome European boys to go to the US to play. Got a couple of Hollywood movies made about the sport. Managed to garner a little attention through "professional soccer" leagues. By the next World Cup we'll be able double up on ad rates to Coke, Google, Geico, Bud and other others. We may have a tough time getting the "Ram Tough" campaign for, but we have a nice pitch working for Prius and Tesla and of course Minivans. Either way, we're going to win. Stop fighting us. You are consumers. You will consume this the same way you stare gape-mouthed at the football every Saturday and Sunday and Monday and Thursday in the fall. And the way you mindlessly follow basketball and baseball. You will soon know all the arcane facts of Futball the same way you know every minor detail about your so-called "football." (You'll still not know the name of your own senators or city council members or be able to find your state on a map). You will soon seek out the tattoos of your favorite futball player the same way you seek out those of your basketball thugs... You will comply! And if for some reason we don't get you, we're sure to get your grandchildren.

Jul. 08 2014 11:42 AM
Archie from New Rochelle

Don't want to pay for ESPN: Watching in Spanish, which I don't speak, on Univision

Jul. 08 2014 11:40 AM
keith from NYC

I am a competitive athlete, but only played soccer in school, and it was fun. However, I recently became a spectator because my wife is from Costa Rica and their team was very inspirational to their small country. A positive example of this sport I think. However, as I got into it, thanks to instant replays online, I was able to see that many players are very poor sports and cheat by trying to trick the referees by "diving" or pretending that they were fouled, an expert jerking action to pull away from the ball and contact as if they were hurt and then the rolling on the ground in "agony" and I am so disgusted by the game I want to shut it off. A bunch of posers and cheaters.

Jul. 08 2014 11:34 AM
M&A from NYC

Ask "MR. Reliable Sources" what he thinks the impact of comcast (nbc universal)+ time warner(cnn) merger means to the "small" people and the media landscape in america in general - can't think of a better person to ask than him since he covers the media.

Find it interesting that wnyc is having more and more msnbc hosts and now bringing on cnn hosts all owned by the same parent co. once they merge together.

Jul. 08 2014 10:39 AM

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