How Do We Decide When the Possibilities Are Endless?

Today, countless curated subscription services offer a variety of goods, entertainment and services tailored to nearly every imaginable personal preference. In You May Also Like: Taste in an Age of Endless Choice, author Tom Vanderbilt looks at the psychology, marketing and neuroscience behind our taste and decision-making at a time when the possibilities are seemingly endless. 

Event: Tom Vanderbilt will be in conversation with Ben Ratliff of The New York Times on May 11th at 7:00 p.m. at BookCourt (163 Court Street, Brooklyn).