Throwing Cold Water on the #IceBucketChallenge

Email a Friend
Local Green Bay radio and TV personality John Maino performs the ALS Ice Bucket Challenge.

The #IceBucketChallenge is going viral, and has raised impressive funds for ALS research. But some argue that it's an example of charity done the wrong way, without real awareness. We discuss what works and what doesn't with Ken Berger, President and CEO of Charity Navigator.