Only A Game Published by Only A Game The Rise Of Nike — And One Former NBA Player Trying To Change Sneaker Culture Listen 8 min Queue Download this audio Want to embed this player? Use the code below. More info. <iframe frameborder="0" scrolling="no" height="130" width="100%" src="https://www.wnyc.org/widgets/ondemand_player/wnyc/#file=/audio/json/682551/&share=1"></iframe> Share on Facebook Share on Twitter Email a Friend Basketball sneakers became more than just shoes with the explosion of Nike and Michael Jordan. Following that rise came sneaker-related crime and violence. Former NBA All-Star Stephon Marbury is trying to change the game with a $15 sneaker.