This episode is from the WNYC archives. It may contain language which is no longer politically or socially appropriate.
Seldes talks about the popularity of radio and television as related to high arts and other forms of entertainment - such as sports. He also talks about the relationship between these (the broadcasting of sporting event, for example).
He describes radio and television as essential to life as bread and meat because they are not trying to be popular, but are providing a basic need.
Seldes discusses a report made by Elmer Roper that stated that 7 out of 10 people were in favor of pay television. He also did scientific poling in Columbus, Ohio - Seldes describes Roper's methodology, which presented pay subscription television in the best possible light. Of those polled 6 out of 10 stated that they would not be interested in the additional service. However, Seldes notes that because television is a "staple" it is not acceptable that 3 of 10 are dissatisfied. He notes that only 2 of 10 people would not pay for television because they like it the way it is, the rest gave other reasons for objecting to subscription television.
Audio courtesy of the NYC Municipal Archives WNYC Collection
WNYC archives id: 70372
Municipal archives id: LT6515