NHL Legend Wayne Gretzky. The Business of Getting Inside Our Heads.

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New York Rangers' Wayne Gretzky (99) celebrates scoring a goal in the third period to tie the Dallas Stars in Dallas, Friday, Nov. 7, 1997 The Stars and Rangers skated to a 2-2 tie.

NHL legend Wayne Gretzky reflects on the last 99 years of hockey history, and details the NHL’s most memorable moments in his book, 99: Stories of the Game. Columbia Law School professor Tim Wu examines the big business of capturing and trading our attention in, The Attention Merchants: The Epic Scramble to Get Inside Our Heads.