PRI's The World Published by PRI's The World The Islamic State's branding crisis Listen Queue Download this audio Want to embed this player? Use the code below. More info. <iframe frameborder="0" scrolling="no" height="130" width="100%" src="https://www.wnyc.org/widgets/ondemand_player/wnyc/#file=/audio/json/675213/&share=1"></iframe> Share on Facebook Share on Twitter Email a Friend The terror group's image as the bringer of the apocalypse has been shattered. But they're already adapting.