Stirring Trouble With Richard Thaler, The Father of Behavioral Economics
The Takeaway | Jun 17, 2016
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Richard Thaler, a professor at the University of Chicago Booth School of Business, is considered the father of behavioral economics.
His latest book, “Misbehaving,” he takes a humorous look back at the creation of behavioral economics, which he credits with helping millions of Americans save for retirement. It's part memoir, part attack on academic economists and the traditional economic theories he says we got wrong.
