Digital Mail vs U.S. Postal Service
There was a plan for the future of mail. It was visionary. It was also naive.
Wednesday, July 09, 2014
This plan went way beyond email. The small startup Outbox had done its homework on the role mail plays in our lives, on the value people place on a letter and a catalog, and they imagined what mail could become. The plan to reinvent postal delivery for the digital age had real promise, the founders thought. So did investors and many customers. It was a new age of mail. And then... well, the Postal Service didn't want to play nice.
In this episode:
- The story of Outbox, a dream crushed.
- What it takes to innovate at the post office.
- How other countries from Sweden to Namibia have more digital-forward mail services than the U.S.
- The proposals for postal innovation that have a chance at happening.