Ski Resorts Work To Turn China's Middle Class Into Snow Bunnies

Wednesday, December 04, 2013

Colorado ski resorts are ramping up efforts to draw skiers from emerging markets like China. About 12 percent of skier visits to the state's ski areas come from overseas. And, with China's growing middle class, Colorado resorts are looking to profit. At one resort, employees are decked in headsets, learning Mandarin Chinese in an effort to improve customer service.

Source: NPR


News, weather, Radiolab, Brian Lehrer and more.
Get the best of WNYC in your inbox, every morning.

Leave a Comment

Register for your own account so you can vote on comments, save your favorites, and more. Learn more.
Please stay on topic, be civil, and be brief.
Email addresses are never displayed, but they are required to confirm your comments. Names are displayed with all comments. We reserve the right to edit any comments posted on this site. Please read the Comment Guidelines before posting. By leaving a comment, you agree to New York Public Radio's Privacy Policy and Terms Of Use.