Streams

Ski Resorts Work To Turn China's Middle Class Into Snow Bunnies

Wednesday, December 04, 2013

Colorado ski resorts are ramping up efforts to draw skiers from emerging markets like China. About 12 percent of skier visits to the state's ski areas come from overseas. And, with China's growing middle class, Colorado resorts are looking to profit. At one resort, employees are decked in headsets, learning Mandarin Chinese in an effort to improve customer service.

Source: NPR

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