The carrot is up to 30 percent off your monthly premium if you join an eligible "workplace wellness" plan.
It's all part of the Affordable Care Act (we know it as Obamacare).
Reporter Stan Alcorn meets the employees at Tasting Table where the boss offers his employees health trackers. They can compete (or "exercise") with one another for who's the fittest at a company that promotes food and drink. It's not mandatory nor tied to health care costs, but those in the health care industry think we may be seeing the future, where employers tie health care discounts to fitness goals.