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Sacramento Kings Look To India To Attract New NBA Fans

Tuesday, November 05, 2013

Last year, Sacramento Kings fans were saying goodbye, expecting the NBA team to move to Seattle. But new ownership came together just in time, and the Kings stayed put. The new management plans to build the Kings into a contender, and a big part of that blueprint involves building up a fan base in — believe it or not — India.

Source: NPR

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