Republican Party Survival Guide

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What is the future of the Republican party?

Evan Siegfried, Republican strategist and commentator and the author of GOP GPS: How to Find the Millennials and Urban Voters the Republican Party Needs to Survive (Skyhorse Publishing, 2016), says the groups Republicans have relied on, baby boomers and rural voters, are shrinking and he offers advice on how to appeal to younger, urban residents.