Why Women Don't Brag—And Why They Should

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We all brag from time to time. Yet for some of us, it's comes more naturally.

Research shows that men are far more likely to brag than women. While men will sometimes exaggerate their accomplishments, the data shows that women feel anxiety and discomfort about bragging and tend to subscribe to a more traditional idea of modesty.

But what if you could find the source of that anxiety and eliminate it?

Jessi Smith, an Associate Professor of Psychology at Montana State University, researched the psychology of bragging in women. She thought of a way to get rid of the uncomfortable feeling women experience when they self promote, and then she put her theory to the test. Today Professor Smith discusses her research and what it means for women in the workplace.