Pepsi To Debut Pricier Bottled Water At Super Bowl

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Pepsi has bought a 30-second spot during the Super Bowl to introduce a product called LIFEWTR, its first higher-priced water brand.(PepsiCo)
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Pepsi has bought a 30-second spot during the Super Bowl to introduce a product called LIFEWTR, its first higher-priced water brand, as sales of bottled water by volume surpassed that of soda for the first time in 2016.

Here & Now‘s Jeremy Hobson speaks with Jason Bellini (@jasonbellini) of the Wall Street Journal about what’s happening in the bottled water industry.

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