Once King Of Creativity And Marketing, Apple Struggles
Wednesday, June 18, 2014
Thirty years ago, Apple introduced the Macintosh computer in memorable fashion, with its “1984″ ad that aired only once, during the Super Bowl.
Since then, Apple has been the king of both creativity and marketing.
There was the famous “I’m a Mac” campaign.
And of course, the black silhouettes with white earbuds on bright colored backgrounds.
But since Steve Jobs died three years ago, Apple has been in something of a rut, creatively.
Here & Now’s Jeremy Hobson talks to media analyst John Carroll about the company’s struggles and what it’s doing to try to re-boot.
- John Carroll, Here & Now media analyst and professor of mass communications at Boston University. His blog is “Campaign Outsider” and he tweets @johncarroll_bu.