Offshore 'Click Farms' Inflate Social Media Numbers

Tuesday, January 14, 2014

You’ve probably heard that there’s a huge industry devoted to inflating social media accounts. Italian security researchers found that creating fake Twitter followers generated between $40 and $360 million last year.

Bogus Facebook activity brought in about $200 million.

What you may not know is there are also “click farms,” where workers sit and tap away for as little as a half cent per click.

There’s also an industry building to delete fake followers, including a London company called Status People, for those trying to get rid of fake accounts.

Martha Mendoza of the Associated Press has taken a deep look and joins Here & Now’s Robin Young.


Copyright 2014 WBUR-FM. To see more, visit http://www.wbur.org.

Source: NPR


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