Will Native Advertising Cost NYT Readers' Trust?
Wednesday, January 08, 2014
The New York Times has launched a redesign of its website, giving it a slightly leaner, cleaner look. But the new look also comes with an ad platform known as "native advertising," which has raised some eyebrows.
In this interview, On The Media co-host Bob Garfield explains just what that is, as well as what consequences it could have.
"The great risk to the Times and to other publishers...who are being even less careful, much less careful about this enterprise, is that what they're ultimately doing is bartering the trust that they have spent decades or centuries to build," he said.