Streams

Will Native Advertising Cost NYT Readers' Trust?

Wednesday, January 08, 2014

new york times newspaper (Cal Juggler/flickr)

The New York Times has launched a redesign of its website, giving it a slightly leaner, cleaner look. But the new look also comes with an ad platform known as "native advertising," which has raised some eyebrows.

In this interview, On The Media co-host Bob Garfield explains just what that is, as well as what consequences it could have.
 
"The great risk to the Times and to other publishers...who are being even less careful, much less careful about this enterprise, is that what they're ultimately doing is bartering the trust that they have spent decades or centuries to build," he said.

Guests:

Bob Garfield

Tags:

More in:

News, weather, Radiolab, Brian Lehrer and more.
Get the best of WNYC in your inbox, every morning.

Leave a Comment

Register for your own account so you can vote on comments, save your favorites, and more. Learn more.
Please stay on topic, be civil, and be brief.
Email addresses are never displayed, but they are required to confirm your comments. Names are displayed with all comments. We reserve the right to edit any comments posted on this site. Please read the Comment Guidelines before posting. By leaving a comment, you agree to New York Public Radio's Privacy Policy and Terms Of Use.

Sponsored

Latest Newscast

 

 

Support

WNYC is supported by the Charles H. Revson Foundation: Because a great city needs an informed and engaged public

Feeds

Supported by