Streams

How Brooklyn Is Your Product?

Thursday, August 07, 2014

The crowd shops for Brooklyn-made products at an outdoor market in Williamsburg (avrenim_acceber/flickr)

A new certification program looks to promote -- and correctly label -- products that are "Brooklyn Made." Carlo Scissura, President of the Brooklyn Chamber of Commerce, discusses the growing economy of Brooklyn-ness and the Brooklyn brand worldwide.

Guests:

Carlo Scissura

Comments [19]

danfowler from Addis Ababa, Ethiopia (formerly UES)

I was really expecting a reference to 30 Rock's "Brooklyn Without Limits" episode: https://en.wikipedia.org/wiki/Brooklyn_Without_Limits

Jack Donaghy: You're magic jeans are from BDL? Oh Lemon, it's not hand-made in USA, it's pronounced Hand-made in Usa. The Hand people are Vietnamese slave tribe and Usa is their island prison. They made your jeans. You know how they get the stitching so small?
[puts hands to mouth and whispers]
Jack Donaghy: orphans.

Aug. 18 2014 06:23 AM
Clay from Windsor Terrace

We branded cows since way back when - its about time we brand "BROOKLYN"...Moo to the Chamber and those that believe its time we take pride and a stakeholder role in positioning the Borough. Letting the world know we are so damn cool because we are...and planning its future...is SMART.

Aug. 07 2014 04:25 PM

Word Mark MADE IN BROOKLYN BROOKLYN CHAMBER OF COMMERCE B
Goods and Services IC A . US A . G & S: art; food products; beverage products; wine; beer; alcohol products, distilled products; consumer products; computer software; copyrightable works; manufactured products; agricultural products; apparel; textiles; clothing and textile products; wood products; paper products; jewelry design; precious metal works; metals and fabricated metal products; machinery; equipment; furniture; electronics; office equipment; electrical equipment; precision mechanical equipment; optical equipment; personal and household goods; software, consumer electronics; cosmetics

IC B . US B . G & S: entertainment services, sporting and cultural activities, tourism, business development, production and post-production of film and video, production of special effects, manufacturing services, engineering and design services, marketing and promotional services, agriculture, publishing, printing, consumer goods manufacturing, residential construction, commercial construction, government construction, wholesale sales, retail sales, hotel, kitchen, restaurant, storage, communication, financial services; insurance services; real estate services; rental services; information technology; consulting services; engineering services; education and teaching; health care
Mark Drawing Code (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS
Design Search Code 07.11.01 - Bridges; Drawbridges
15.07.01 - Cog wheels; Gears
26.01.01 - Circles as carriers or as single line borders
Serial Number 86200491
Filing Date February 21, 2014
Current Basis 1B
Original Filing Basis 1B
Owner (APPLICANT) Brooklyn Alliance, Inc. CORPORATION NEW YORK 335 Adams Street, Suite 2700 Brooklyn NEW YORK 11201
Attorney of Record Jason H. Rosenblum
Description of Mark Color is not claimed as a feature of the mark. The mark consists of a circle with a gear inside of it, between the gear and the circle is the literal element MADE IN BROOKLYN, inside of the gear is a B with the silhouette of a bridge contained within it, encircling the the B is the literal elements BROOKLYN CHAMBER OF COMMERCE.
Type of Mark CERTIFICATION MARK
... The certification mark, as used or intended to be used by persons authorized by the certifier, certifies or is intended to certify that the goods and/or services provided have been manufactured in whole, or in part, in Brooklyn, New York.

Aug. 07 2014 12:19 PM

UNITED STATES PATENT AND TRADEMARK OFFICE (USPTO)
OFFICE ACTION (OFFICIAL LETTER) ABOUT APPLICANT’S TRADEMARK APPLICATION
U.S. APPLICATION SERIAL NO. 86200491
MARK: MADE IN BROOKLYN BROOKLYN CHAMBER
*86200491* CORRESPONDENT ADDRESS: LAW OFFICE OF JASON H. ROSENBLUM, PLLC
APPLICANT: Brooklyn Alliance, Inc.
OFFICE ACTION - MAILING DATE: 7/25/2014 ...
Likelihood of confusion
Prior pending applications
Disclaimer
Certification standards - Advisory
LIKELIHOOD OF CONFUSION
Registration of the applied-for mark is refused because of a likelihood of confusion with the marks in U.S. Registration Nos. 4062830 and 3641415. Trademark Act Section 2(d), 15 U.S.C. §1052(d); see TMEP §§1207.01 et seq. See the enclosed registrations.
...

Aug. 07 2014 12:12 PM
JR from NYC

what a bunch of non-sense. it will be sad when brooklyn based business have to relocate production to another place, possibly china because of the high rents that their own hipness has produced.
maybe they will use the same strategy that foreign products such as the ones from italy have been applying - "designed in italy, made in china".
and yes, keep the hipsters in brooklyn.

Aug. 07 2014 12:09 PM
Caesar Romaine from Manhattan

It's not just being made in Brooklyn that counts, it's WHO in Brooklyn makes it... We don't want the old-school 19th century Brooklyn of Italian bakers with nona's recipe for red sauce. We want the hot and trendy 2014 Brooklyn with "house-made, organic tomato/bourbon ice cream, and Brooklyn sparrow pate with roof-top-hot-house-arugula and artisinal Brooklyn made mustard." How about the Brooklyn Hipster Chamber of Commerce. To get in you'll have to have a penchant for Pabst Blue Ribbon, as well as a nose for garage crafted India Pale Ale, have moved here from somewhere in the Midwest within the last ten years, have ironic facial hair, and an ironic tattoo AND make your product in Brooklyn.

Aug. 07 2014 12:06 PM

As someone who has a business that produces 100% in Brooklyn, this is something I will go out of my way to... AVOID!!

Aug. 07 2014 12:05 PM

~Cathy from Brooklyn

The definition of a Chamber of Commerce.

Aug. 07 2014 12:03 PM
Bill from here

Brooklyn pride is great, but personally I'm over it.

Aug. 07 2014 11:59 AM
Seth

This guy is sooo money-driven that it's ugly. what a soulless schmoozer.

Aug. 07 2014 11:59 AM
Mike from Tribeca

anon -- excellent question. As a thirty-year resident of Tribeca, I can totally relate.

Aug. 07 2014 11:59 AM
genejoke from Brooklyn

Ugh. This guy is hard to take. He's like a Brooklyn version of a Portlandia character.

Aug. 07 2014 11:58 AM

Great!! Bacon Egg Creams codified.

zzz!!!

Aug. 07 2014 11:58 AM
Cathy from Brooklyn

It's essentially a pro-business lobbying organization.

Aug. 07 2014 11:56 AM
Tony from Canarsie

To qualify, is there a minimum beard length?

Aug. 07 2014 11:55 AM
anon

The "branding" of Brooklyn seems to mostly lead to rents and home ownership costs going up and many residents being pushed out. Developers and others with significant amounts of capital are the ones who are benefitting, but many are not. We need to question who this branding serves.

Aug. 07 2014 11:55 AM
Mr. Bad from NYC

Brooklyn is a "Hot Brand"? More like a hot mess. Please erect a wall to keep the hipsters out of Queens or just tear down the Pulaski bridge, anything to keep it contained and manageable.

Aug. 07 2014 11:55 AM
Connie from nj

My aunt told me that my great-grandfather owned a burlap bag factory in Brooklyn. I have no details other than that, but this would have had to be in the late 19th century.

Aug. 07 2014 11:52 AM
Josh

What is the Brooklyn Chamber of Commerce? Is it a government agency? Do they have some sort of authority?

Aug. 07 2014 11:52 AM

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