Michael Jackson wasn't called the King of Pop for nothing. He raked in more than a billion dollars in his career and even death it seems could not slow him down. He’s made more than $700 million in the five years since his death, more than any other artist over that time. So how did he do it? Forbes senior editor Zack O’Malley Greenburg sets out to answer that question in his new book, Michael Jackson, Inc: The Rise Fall and Rebirth Of A Billion Dollar Empire
"Some of the deals he made--buying the Beatles catalog, other catalogs, launching product lines that we more associate with modern day hip hop moguls--were truly revolutionary, I would argue, as much as his music," O'Malley tells Soundcheck host John Schaefer. O'Malley discusses the brilliant and boneheaded investments that built his billion dollar estate, and left him deep in debt up until his death in 2009.