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Is Authenticity Real?

Friday, May 09, 2014

Part 3 of the TED Radio Hour episode Brand Over Brain.

About Joseph Pine's TEDTalk

Customers want to feel what they buy is authentic, but consultant Joseph Pine says creating "real" authenticity is a challenge.

About Joseph Pine

Joseph Pine is a writer and consultant to entrepreneurs and executives. He's co-author of the books Authenticity, and The Experience Economy, which argues that consumers seek out memorable "experiences" when they buy goods and services.

Copyright 2014 NPR. To see more, visit http://www.npr.org/.

Source: NPR

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About Ted Radio Hour

An idea is the one gift that you can hang onto even after you've given it away. Welcome to TED Radio Hour hosted by Guy Raz – a journey through fascinating ideas: astonishing inventions, fresh approaches to old problems, new ways to think and create.

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