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What Makes Honda's Engine Roar

Tuesday, August 26, 2014

A vintage Honda Civic displayed at the 2012 Paris Motor Show on September 30, 2012 in Paris A vintage Honda Civic displayed at the 2012 Paris Motor Show on September 30, 2012 in Paris. (Copyright: Stefan Ataman/Shutterstock)

Since it was founded as a motorcycle company in 1949, Honda has steadily grown into the world’s fifth largest automaker and top engine manufacturer. Jeffrey Rothfeder was the first journalist allowed behind Honda’s infamously private doors, and he explains what makes the company stand apart from its competitors—it prefers decentralization over corporate control, simplicity over complexity, and experimentation over efficiency. He interviewed dozens of executives, engineers, and frontline employees about its management practices and global strategy for his book Driving Honda: Inside the World's Most Innovative Car Company.


Jeffrey Rothfeder

Comments [3]

Amy from Manhattan

The issue w/hydrogen fuel cell engines is how the hydrogen extraction is powered & what source is used.

Aug. 26 2014 01:00 PM
steve from NJ

honda established itself with the youth market as a maker of good motorcycles in the sixties. didn't that make things easier for them to market a car, which btw resembled the British Mini.

Aug. 26 2014 12:50 PM
jgarbuz from Queens

I bet Honda has no interest in electric vehicles that use electric motors.

Aug. 26 2014 11:58 AM

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