What Makes Honda's Engine Roar

Since it was founded as a motorcycle company in 1949, Honda has steadily grown into the world’s fifth largest automaker and top engine manufacturer. Jeffrey Rothfeder was the first journalist allowed behind Honda’s infamously private doors, and he explains what makes the company stand apart from its competitors—it prefers decentralization over corporate control, simplicity over complexity, and experimentation over efficiency. He interviewed dozens of executives, engineers, and frontline employees about its management practices and global strategy for his book Driving Honda: Inside the World's Most Innovative Car Company.