There’s a new feature to prove you’re a real NYC native: an internet domain with the trademark ending “.nyc."
Starting today through October 3, any business, organization or individual with a physical address in the five boroughs can register for a domain name with .nyc. The launch of those websites will happen after October 6. Then, starting on October 8 on, any New York City resident or business can register for available .nyc web addresses instantly on a first-come, first-served basis.
The 60-day "landrush" as the de Blasio administration is calling it is being run by Neustar through its website OwnIt.nyc.
New York City is the first city in the country with this top-level domain.
In May, registered trademark holders could begin requesting web addresses with the .nyc domain.
A portion of the annual fees individuals and businesses pay will be provided to the city.