How Superfans Run The Economy

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Fans dressed as "Chewie's Angels" attend day 2 of Comic-Con International on Friday, July 10, 2015, in San Diego, Calif.

Zoe Fraade-Blanar, faculty member of New York University’s Interactive Telecommunications Program (ITP) and Journalism and Chief Design Officer of the crowd sourced toy company Squishable, and Aaron M. Glazer, co-founder and CEO of Squishable, talk about their new book Superfandom: How Our Obsessions are Changing What We Buy and Who We Are (W. W. Norton & Company, 2017). They explain how we are living in "fandom-based economy," where devoted fans are in charge of what’s bought and sold.