How To Fight Advertising From Secretly Manipulating Us

The Leonard Lopate Show | Aug 1, 2017

Mara Einstein, a Professor of Media Studies at Queens College, City University of New York, knows a thing or two about how advertising can influence our tastes and preferences. She's worked at major advertising agencies, and as a senior marketing executive in broadcast and cable television. In her book, Advertising: What Everyone Needs to Know®, she show us how to push back against the way advertisements manipulative our daily lives.

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