How The Beatles' 'I Want To Hold Your Hand' Changed Everything

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The Beatles, on the cover of the single for "I Want To Hold Your Hand."

It's widely acknowledged that The Beatles' first appearance on The Ed Sullivan Show in 1964 was a breakthrough moment for the band. Yet, in his new book, Got That Something!, New York Times music critic -- and Fab Four historian -- Allan Kozinn claims that it was actually the 1963 release of the single "I Want To Hold Your Hand" that changed everything.

In an interview with Soundcheck host John Schaefer, Kozinn talks about the record label machinations behind the single and The Beatles' American debut, which played out against the backdrop of the Kennedy assassination.