Part 5 of the TED Radio Hour episode Why We Lie.
About Eric Mead's TEDTalk
The power of the placebo has been consistently proven in medicine. Magician Eric Mead extends that idea to magic, pulling off a gruesome trick that's so convincing, you'll cringe.
About Eric Mead
Eric Mead is a magician, mentalist and comedian. He's the author of Tangled Web, a collection of magic and mentalism taken from his personal repertoire.