The Hottest Thing From Google Is Over Before It Began
Wednesday, March 12, 2014
This post is by New Tech City host Manoush Zomorodi.
I went to the South by Southwest Interactive festival this year with a hypothesis: My guess was that we might see the world's largest gathering of people wearing Google Glass. It's been over a year since the company began its invite-only trial program, and I figured these early adopters could come together and change the whole dynamic of the conference! Well...I was dead wrong. Not that many people were wearing them, even at an event about Google Glass. So, why the reluctance? This week on New Tech City, we explore why one of the most hyped technologies out there is facing a backlash even before it hits the market.