The Startling Evolution of Tequila

Chantal Martineau talks about tequila’s evolution in America from frat-house firewater to luxury good. How the Gringos Stole Tequila: The Modern Age of Mexico's Most Traditional Spirit offers a glimpse into the social history and ongoing impact of this drink, including issues surrounding the sustainability of the limited resource that is agave, the preservation of traditional production methods, and the agave advocacy movement that has grown up alongside the spirit's swelling popularity.