Last April, OTM producer Chris Neary profiled an upstart search engine called Duck Duck Go. DuckDuckGo’s selling point is that it promises its users that their privacy will be protected and that their results will be unfiltered.
Yesterday, The Guardian reported that in the wake of a year filled with disclosures about government spying, DuckDuckGo has become much more popular than anyone would’ve anticipated. The site fielded 1 billion queries last year.
For me, the most interesting part of the story is that the Duck Duck Go folks graphed their site’s traffic against major Snowden revelation stories last year. If you click through the link, you get a kind of sentiment survey for people’s interest in protecting their privacy.