'Gangnam Style' and the Global Influence of South Korea

The song “Gangnam Style,” is more than a catchy tune, it’s part of South Korea’s elaborate and effective strategy to become the world’s number one pop culture exporter. Euny Hong gives an account of how South Korea has become a global leader in business, technology, education, and pop culture. Her book The Birth of Korean Cool: How One Nation Is Conquering the World Through Pop Culture reveals how a nation that once banned miniskirts, long hair on men, and rock music has begun to mass produce boy bands, soap operas, and smart phones.