Only A Game Published by Only A Game From The 'Jockbra' To Brandi Chastain: The History Of The Sports Bra Listen 12 min Queue Download this audio Want to embed this player? Use the code below. More info. <iframe frameborder="0" scrolling="no" height="130" width="100%" src="https://www.wnyc.org/widgets/ondemand_player/wnyc/#file=/audio/json/740835/&share=1"></iframe> Share on Facebook Share on Twitter Email a Friend Forty years ago, Lisa Lindahl fell in love with running. But there was one problem: it was uncomfortable. Lindahl went on to create the first modern sports bra.