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From B-Boys To Billions, A Brief History Of Hip-Hop As Business

Tuesday, May 13, 2014

Apple is expected to buy Beats Electronics for more than three billion dollars, meaning Beats co-founder Dr. Dre would be close to becoming the first hip-hop billionaire. Professor Travis Gosa, who teaches hip-hop culture at Cornell, comments on the trajectory of hip-hop, from the underground to international markets and brands.

Copyright 2014 NPR. To see more, visit http://www.npr.org/.

Source: NPR

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